Easy Like IHCby Assay Upp
Laboratory tools for hands-on work

Tools for the parts of bench work nobody writes into the methods section

Racks, trays, temperature blocks and magnetic separators selected or designed from hands-on lab work - some we make ourselves, some we source and distribute.

For research laboratories · Universities · Biotech

Ordering opens October 2026 - enquire now to reserve.

Browse products
What we believe
Biology is complicated enough. Your tools shouldn’t make it harder.

A rack will not fix the biology. But it can keep the tubes in order, the slides where you left them, and one unnecessary source of variation out of the experiment.

If you do it 100 times, ergonomics matter.

A slightly awkward handling step stops being slightly awkward when you repeat it all afternoon.

Reduce avoidable variation

Stable positioning and repeatable handling help remove avoidable differences in timing, temperature and reagent exposure.

My favourite tools

Sometimes a simple rack really can change your life - or at least make the next experiment much easier.

Basic tools should stay basic in price

Useful bench equipment shouldn’t become precious shared infrastructure simply because it is expensive to replace.

Why we chose these tools

How we pick what to sell

We add a tool when it solves a real, recurring problem - not to fill out a catalogue.

Sample handling

One rack for mixed tube formats, instead of several half-empty ones.

PCR tubes in one rack, microcentrifuge tubes in another, larger tubes somewhere else - and soon the bench or fridge is full of dedicated racks that are only partly occupied.

Less rack clutter. More useful bench and fridge space.

See the multi-tube rack →
Histology

Straightforward, consistent slide handling.

Repeated slide handling creates small opportunities for avoidable differences. A suitable tray keeps slides accessible, aligned and stable while also giving humid incubations a defined home.

Keep the slides controlled without making the setup complicated.

See the staining tray →
Why Easy Like IHC?

Where the name comes from

I used to think IHC felt basic because it had always made immediate sense to me. Only later did I realize I had been confusing “this feels obvious to me” with “this is obvious to everyone.”

Scientific consulting

Scientific and lab-setup consulting

When the problem is the assay, the protocol, or the way the lab is set up, the right answer may be scientific support rather than another piece of equipment.

  • assay development and optimization
  • technical risk and gap analysis
  • experimental design and quality-control strategy
  • reproducibility planning and technology transfer
  • cell culture lab setup, including SOPs and practical routines
  • histology lab setup, including SOPs and practical routines
About Assay Upp

Built on hands-on lab experience

Easy Like IHC is a product brand developed by Assay Upp AB, a Swedish company focused on practical labware and scientific consulting for assay development and reproducibility.

Founded by a scientist with 14+ years at the bench.

Assay Upp was founded by a PhD-trained scientist with more than 14 years of experience across cancer biology, biomarker research, tissue analysis, immunoassays, DNA-based assays and product development.

The work is grounded in hands-on laboratory development, troubleshooting, quality control and technology transfer.

Read why Easy Like IHC →

Current range

  • Histology slide-processing tools
  • Sample-handling and organization tools
  • Aluminum heating and cooling blocks
  • PCR-tube magnetic separation
  • Scientific consulting through Assay Upp

Research use only. Not for use in diagnostic procedures.

Contact

Get in touch

Contact us about product enquiries, quotations, consulting or a recurring lab problem that may need a better tool.

Company
Assay Upp AB
Organization number
559594-1021
Location
Sweden